Travel providers are increasingly turning to data insights around demand, predictive intelligence and social analytics to empower and elevate their marketing promotions and offers. Businesses in the travel space can leverage past seasons' data to make next season's guests and travelers happier and
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
At the recent Strata + Hadoop World conference, everybody was talking about the growing number of open source solutions. But what does this mean for the rapidly maturing field of data science? Find out in this firsthand report—and get a sense of how open source solutions will take analytics to the
An open ecosystem thrives on a mature core platform. It also depends on partnering arrangements that incentivize solution providers to continue developing standards-based interoperability around the shared environment. Take a deeper dive into recent announcements of new open ecosystem milestones
In this episode of the Open for Data podcast, join Joe McKendrick in exploring the role of cloud computing in reshaping the global business environment — and find out how open source initiatives are driving that change.
Video analytics unlock the potential of established surveillance networks to better identify, track and even predict threats within the spaces they monitor. Key developments are advancing video security systems into new frontiers of situational awareness and forensic search.
Cognitive computing is a powerful tool for intelligent asset management in the rail industry, particularly when coupled with data analytics. From whole rail system maintenance and development to single wheels on train cars, here are some ways data-driven railway innovation is unfolding on a global
A variety of organizational roles interact with business data, and each role faces its own particular challenges in collaborating with its IT counterparts. In this installment of the InsightOut series, learn more about the responsibilities of these personas, exploring the considerations that govern
If any one industry can claim digital transformation as a most immediate imperative, then the media and entertainment industry rises above the rest. Not only do organizations need to provide streaming content, but they also need to provide content on a diverse range of platforms. And to be
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
Open source initiatives are reshaping the face of data science, bringing data professionals together to achieve previously infeasible goals. In this podcast, discover how the data science landscape is changing, transforming established business approaches to data.
It's no secret that there are wasted resources in the healthcare system, but it can often be hard to find areas where small changes can result in big savings. With data analytics, however, providers can find cost-saving measures that also improve the quality of patient care.