Catalina Marketing's VP of Business Intelligence Solutions explains how the company is staying ahead of the curve by implementing a high-performance predictive analytics solution based on IBM Netezza data warehouse appliances.
Here are the quick-hit ponderings that I posted on the IBM Netezza Facebook page this past week. I went deeper on the themes of information glut, DW appliance POCs, handheld petabytes, and online recommendation engines. I started up a new thread on crowdsourcing in big data modeling, development,
Imagine if Netflix never updated your movie preferences, or even worse, never asked what you liked in the first place. Imagine if your spam folder never adapted to the changing inbound spam. Or finally, imagine that your Internet radio station presented a fixed playlist that didn’t bother to ask
Optimality is the new nirvana. The promise of "next best action" is that, somehow, we can program the optimal automated response into every business scenario. Of course, this dream presupposes that someone in your organization can specify the optimal response for any scenario that your personnel
Is there a better option?
Not a comment you ever want a customer to utter to themselves, especially in competitive industries such as telecommunications, banking, retail or insurance.
In telecommunications, and for Communication Service Providers (CSPs) specifically, a fundamental tenet is that it
Golf is all about analytics.
As you watch golf on television or take "a good walk spoiled" yourself, think about all of the data calculations made before the right club is selected to hit a golf ball on the tee or fairway:
What is the distance to the hole?
Which club will carry me that