Earlier this week, IBM unveiled its yearly "5 in 5" list - five predictions that forward-thinkers expect will come to be within five years. This year's list envisions computers that will literally "touch" us, as well as see, hear, taste and smell. As Popular Science put it, "Siri suddenly seems
The rise of social media, the cloud, mobility and big data are making threats harder to identify and exposing important information. For businesses and governments, improved data security and privacy should be on the “new year’s resolution” list.
Is your organization a real-time enterprise? In a recent benchmark study, nearly all organizations (89%) said it is important or very important to discover and analyze relationships between business events and corresponding IT events. Yet, only 67% of organizations can capture IT events, and fewer
During a recent deep dive into some holiday marketing and retail research, it occurred to me that Santa’s job at the North Pole must generate a substantial amount of data. The question I came to was this: did he even know it? If so, was he using the data to improve distribution procedures and
What's sexy about data science? It has been dubbed the "sexiest occupation" of the 21st century, but you don't see hordes of autograph-seekers and paparazzi flitting around many data scientists. James Kobielus looks at why data science is hot.
Closing the big data talent gap requires tackling the problem from both sides: the people and the technology. Adequately training the data scientists of tomorrow is an obvious and necessary step, but what about the non-data scientists? And what about the technology side? What can we do to make the
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product,
When thinking of use cases for big data analytics, consider your need for immediacy. Do you have the need to know now, not just the ability to know now? In other words, would you do something differently at that moment if you knew the answer immediately?
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and