A recurring question and point of debate in the realm of analytics is whether there exists any meaningful difference between data mining and statistics. (Text mining or text analytics is not addressed here, although this area of unstructured or semi-structured data analysis has certain
CMOs today are inundated with massive quantities of data from external data providers and internal systems. Yet the still strive to find elusive answers to these questions:
What new product can we introduce that will address new highly profitable emerging markets we’d like to enter?