Executives have long regarded intuition and experience as the keys to formulating strategy and assessing risk. That thinking may have worked in an earlier time of information scarcity—but not in the time of Big Data. The ability to harness big data gives leaders their new competitive advantage in
Animation: Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business
Infographic: Where does big data come from? "Big data” is a frequently heard buzzword in 2012. This year, IBM teamed with the University of Oxford to help organizations look beyond the big data hype and gain a deeper view into how their peers are defining and tackling big data today to improve
Infographic: Our love affair with big data is going strong. This infographic depicts 6 things to focus on to keep your relationship with big data happy—critical tools and practices that will reward you in improved reliability, stability and performance.
Infographic: Certain things cannot be overlooked when dealing with data. Best practices must be instituted for the care of big data just as they have long been in small data. Before enjoying big data's amazing analytical feats, you must first get it under control - with tools that are up to the
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
Infographic: Big data is the digital convergence of structured data found inside databases, and unstructured data flowing from new sources like social networks, mobile devices, sensors, RFID, smart meters and financial systems. Today, organizations can capture and analyze any data, regardless of
Infographic: Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign