Based on his recent blog post, “Why Static Stinks,” Tom Deutsch, program director of IBM big data portfolio, further explains why non-personal recommendations – or “static” – are bad. Deutsch states that it is important to understand not only the trends of consumers, but who they are as people,
How can organizations understand the trends of each individual consumer? In a recent podcast, Tom Deutsch program director of IBM's Big Data Portfolio, spoke with IBM's social media lead for big data, David Pittman, on how big data technologies can improve the “market of one” between businesses and
According to several research firms, 70% of traditional data warehousing/Business Intelligence projects were considered failures. Fundamental to every data warehousing project is a basic and simple concept – “data integration.” Data integration technology became fundamental as data complexity,
We are often told of the importance of exercise to overall health. Stretching, cardio and strengthening exercises each contributes to maintaining a fit physique.
In the context of healthy data, we also need a range of activities to provide the right data to the right place at the right time – both
In my mind, IBM Watson represented a sentient super computer.
That’s what I thought when I was selected for one of 17 internships among almost 1,400 applicants to work with the IBM Watson team this summer.
I soon realized, however, that IBM Watson represents next-generation analytics technology –
For more information, download the white paper "Managing big data for smart grids and smart meters" or visit www.ibm.com/bigdata
Evolving technologies in the energy and utilities industry, including smart meters and smart grids, can provide companies with unprecedented capabilities for forecasting
As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to
Customer interactions today are no longer relegated to one-touch passes. Companies have numerous touch-points and are constantly looking for add-on sale opportunities. Car dealerships don’t stop at selling a car–they sell additional warranty, service contracts, insurance and accessories. Customers
We can argue till we’re blue in the face on the issue of whether a true data scientist must have academic credentials. But no one doubts that credentials mean little if you can’t actually do the work.
You can call yourself a data scientist in good conscience only if you can master the methodology.
In this “Talking Big Data” podcast, IBM's product manager of InfoSphere Streams, Roger Rea, spoke with IBM's social media lead for big data, David Pittman, on complex event processing and stream computing, and discussed whether or not these terms are interchangeable.
Rea first dives into defining
“Next best action” is a hot focus area in customer-facing business processes, especially marketing, sales and service. But it has just as great a potential in back-end business processes, and, in fact, ensures that many companies operate smoothly.
Next best action, in the broadest perspective, is
A bus, train or car to work. A bike to school. A plane for a business trip. And even if you don't leave your home, your life is still influenced by the transportation industry: virtually every tangible good—food, clothing, medicine, vehicles, computers—has been transported into your world from