Cyberspace is today’s new battleground, and cyber security continues to be a top imperative for both enterprises and governments. This is where big data comes in. IBM® Security QRadar® uses big data capabilities to help keep pace with advanced threats and prevent attacks before they happen. It
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
Historically, the insurance industry has simply accepted the staggering cost of fraud as a cost of doing business. Now, however, insurance fraud is on the rise. But help is at hand. Next-generation fraud solutions and big data are changing the equation in favor of insurance companies and their
By addressing chronic conditions at the population level, health organizations can achieve a greater impact. But it’s not easy. Successful programs have to employ measurement and analysis and include enormous volumes of data from an ever widening variety of sources. Making data useful, parsing what
Most organizations today still treat data as a raw material to be mined, with industrial processes for staged production. Your data isn’t an asset you lock up in a vault and protect long past its relevance. It is a product you combine with others, market and sell, buy and trade, to generate new
XO Communications is a nationwide telecommunications provider operating in 85 cities, with representation in around 45 different markets in the United States, and newest expansion in Toronto Canada. The Company is a B2B telecom service provider to large corporations, small and mid-sized businesses
For energy & utilities firms, big data is not software or a product or even a technology. It’s a business strategy - a long-term, executive-level commitment to treat information as a strategic asset with IT providing the resources needed to bring it to life.
Do you make decisions based on facts? Get your facts straight with enterprise health analytics and big data.
Massive change is sweeping the healthcare industry. To be sustainable, healthcare organizations (payers, providers, and drug and device manufacturers) must be unrelenting about achieving
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.