Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product,
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
This is the first in a series of blogs that will explore the role of big data in government.
Government’s huge variety of responsibilities including defense, national security, social programs, taxation, environmental stewardship and much more, both require and generate massive amounts of data. The
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear
I recently returned from Las Vegas where IBM hosted its annual Information On Demand conference with over 12,000 attendees. The theme for the conference was “Think Big,” and the bulk of sessions centered on the way different industries are using big data to improve business results in their
Energy and utility companies face increasing pressure to accurately predict the supply of energy attributable to renewable resources. By factoring in weather and other key variables, utilities can determine their capital investments and where and when to deploy new generation assets. They also seek
NYSE Euronext, a leading global operator of financial markets and a provider of innovative trading technologies, operates exchanges in the United States and Europe. NYSE Euronext equities marketplaces represent one-third of equities trading worldwide. Being a global trading and technology provider
Customers want their experiences to flow smoothly all the way downstream to happy outcomes. And you want that too, of course, as long as their personal outcomes sync up with your business’ outcomes: retention, sales, profits and so on.
Customer experience professionals are everywhere these days, or
Matt Aslett, research director at 451 Research, wrote the foreword for the new book Harness the Power of Big Data, and he shares here some of his thoughts on the topic - and the book.
‘Big Data’ is a curious phrase. Since I first encountered it some three and a half years ago, it has come to be one