Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product,
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
This is the first in a series of blogs that will explore the role of big data in government.
Government’s huge variety of responsibilities including defense, national security, social programs, taxation, environmental stewardship and much more, both require and generate massive amounts of data. The
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear