What does digital business really mean for organizations? Business becomes predictive, and new business models are created daily to address opportunities that may last only seconds. The company becomes almost organic, with an enterprise nervous system that senses, understands and adapts to local
Bernard Marr, one of the world’s top experts in big data and analytics strategy, made a return visit to our podcast to explain his vision of "SMART big data, analytics and metrics."
You may be surprised to learn that he doesn't really like "big data." In fact, he says "the challenge is to build the
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications
The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies conducted over the last five years and how
If you take a quick glance at any technology publication (and many business publications as well) you will likely see some reference to real-time. There’s real-time customer service, real-time marketing, real-time analytics and the list goes on. But what does real time mean? Is there a standard
Today's customers demand that you know them and deal with them as individuals rather than as part of a generic market. This requires new ways of truly understanding and engaging with them, and big data technologies play a key role in this.
Tom Deutsch, program director for big data and advanced
Conceptually, big data can be difficult for people to understand. If they can't fully understand it, then it's difficult for them to see how it fits into their strategic IT plans. To help explain the concepts behind big data and its place in IT infrastructure, IBM has developed a "Zone Architecture
Databases have been around for decades, but suddenly there’s renewed interest in database technology. Nancy Hensley, director of marketing and strategy for databases and database systems at IBM, joined the show to explain what is happening in the industry to drive this interest. She also described
Nearly every company wants to acquire more customers and keep them longer. Yet in some ways, that’s more challenging now than ever with so many options available to consumers. But there is also tremendous opportunity for companies that are using data and analytics in creative and innovative ways.
Mark van Rijmenam is founder of BigData-Startups.com, an online resource for big data knowledge. He is a thought leader in area of big data, a frequent speaker at conferences and author of a new book titled “Think Bigger—Developing a Successful Big Data Strategy for Your Business.” Mark talked with
Dr. Charlie Schick, an industry consultant on the IBM big data team focusing on Healthcare & life sciences, joined us to talk about the bioinformatics industry and how pharmaceutical companies and academic research institutions are using big data analytics. He also gave a preview of key
Phil Simon (@PhilSimon) is a frequent speaker and recognized technology expert who consults with companies on how to optimize their use of technology. His contributions have been featured in Harvard Business Review, Inc. Magazine, The New York Times, Wired, The Huffington Post, Fast Company and
Industry analysts project that 30% of companies will “monetize their data” by 2016. But what does this mean? Many organizations are trying to figure out how to turn their data into a gold mine. The reality is each business is unique and data monetization projects should be customized to focus on a
The giant NAB Show takes place in Las Vegas April 5-10. IBM will be very active at the show, along with Aspera, a recent IBM acquisition. Graeme Noseworthy, messaging director for media & entertainment at IBM, gave us a brief overview of sessions, demos and activities that will take place.