“Let’s say there was a magical crystal ball to predict the future,” says John Choi, director of product management and strategy for the IBM Big Data portfolio. “If you could look into that crystal ball, you’d know a lot more about your customers.” That kind of end-to-end predictive analytics
Many companies today have already begun leveraging their big data to gain a competitive edge. As the world's new natural resource, big data can drive business decisions and catapult organizations to the top of their industry. IBM is helping businesses make sense of all that data.
Not everyone can be a data analyst, but IBM DataWorks makes the numbers less scary for business users. With a more refined approach to big data, everyone can use this information to make crucial decisions to add value to any business.
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Toyota Financial Services partnered with IBM to gain a competitive edge within its customer service center. With IBM Watson Explorer, service center representatives can quickly and easily access a 360-degree view of the customer on a secure platform.
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With analytics in the cloud, IBM is helping our clients see a new world of possibilities and enabling them to turn those possibilities into realities.
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Together, IBM and Coriell Life Sciences have teamed up to create a near real-time tool for physicians based on genome sequencing. Using complex genome data, physicians can extract meaningful information about a specific patient to create better, more personalized treatment plans.
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Streaming data from multiple medical devices can give doctors better near real-time information about their patients. Using IBM InfoSphere and big data, doctors can look at multiple data streams to dive deeper into patient data and gain more insight.
Chris Clark, COO of Fiberlink (an IBM company), reminds us that “mobile never stops. It runs like water, finds every crevice.” As such organizations (and CIOs) must be fully aware of potential exposures and their risks so that they can adequately protect client data and their organization as a
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Andy Hayler, CEO of The Information Difference, tells us that “the average large company has six different competing sources of customer data and nine different competing sources of product data.” For companies to succeed data quality is imperative.
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The city of Honolulu is employing data to serve customers better. Gordon Bruce, information technology director and CIO of the City and County of Honolulu declared that “to be able to now, on [a] single platform...run multiple operating systems [and] applications [is] key to governments.”