Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
This live video chat, "Big Data Management: After the Launch," featured an interactive discussion moderated by Jeffrey Kelly, Principal Research Contributor at Wikibon.org and a Contributing Editor at SiliconANGLE; James Kobielus (IBM), Nancy Kopp-Hensley, Sr. Program Director for IBM PureData
Organizations in the petroleum industry are no strangers to large volumes of data. With the right technology solutions, these companies can move beyond traditional real-time monitoring to more agile real-time prediction. By rapidly analyzing incoming technical and business data—and applying that
When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an
Quality-of-service (QoS) is one of the most paradoxical metrics in the telecommunications industry. “Quality” of the customer experience is normally measured through surveys and logged feedback, but plenty of data can lead to good quantitative measures.
Sprint Nextel Corporation is among the leading telecommunications companies in the United States with over 55 million wireless customers, offering a comprehensive set of business, government and consumer services. The company has historically used traditional database modeling to analyze the tens
The University of California, Los Angeles (UCLA), announced their work to develop a bedside early-warning system for brain pressure in traumatic brain injury patients. At the core of this system is InfoSphere Streams, which can ingest and analyze, in real-time, huge volumes of fast-moving data –
The UCLA Department of Neurosurgery analyzes brain wave data to predict the rise of deadly brain pressure as part of a National Institute of Neurological Disorders and Stroke study. Knowing in advance that brain pressure could potentially rise in TBI patients gives doctors more time to prevent
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.
Join Stacy Leidwinger, Product Manager IBM Big Data for a discussion of the Big Data Exploration use case, one of the most popular starting points for organizations embarking on their first Big Data project.
Big Data Developer Meetups have been held in 8 locations across the United States, with more coming in 2013. Our Meetups have been kicked off with a Big Data Developer Day, which is an exclusive event that allows all attendees to experience IBM’s enterprise-class big data platform, while addressing
Today, two major factors are poised to change the insurance industry in a way it hasn’t seen in more than 50 years—emerging capabilities enabled by cognitive computing and big data, and an empowered consumer. If history is any indication, these technologies will usher in a new paradigm for the