Do you make decisions based on facts? Get your facts straight with enterprise health analytics and big data.
Massive change is sweeping the healthcare industry. To be sustainable, healthcare organizations (payers, providers, and drug and device manufacturers) must be unrelenting about achieving
Rising costs, chronic illness, an aging population and a shortage of professionals are forcing massive changes in the healthcare industry. To gain insight into how they can improve service while reducing costs, healthcare payers and providers are turning to data and analytics. Leading organizations
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
To better handle exponential growth in patient data, the healthcare organization Fletcher Allen turned to IBM Netezza and PureData for their solution. This allowed them to put refined analytic information in the hands of more medical practitioners to improve the quality of care.
Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
Claims fraud is a serious issue for insurance companies. Estimates are 10%-20% of claims are fraudulent. That costs the companies major money, and in turn, it causes costs to rise for consumers. Kim Minor, insurance industry marketing manager at IBM, explains how leading insurance companies are
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Threat prediction and prevention solution framework from IBM can help intelligence and homeland security agencies uncover security threats and take action prior to the execution of malicious and damaging activity. Read this brochure to learn the key components of the solution and how you can