In order to offer better insight to large-scale retailers, Brightlight Consulting needed an analytics solution that could master Big Data inherent to the retail industry. IBM PureData System for Analytics gave Brightlight faster quereis than ever before, allowing them to efficiently and simply
This video addresses how Market6 has implemented an IBM PureData System for Analytics solution to house and process more than 100 TB of data. The client uses the platform to operate its information services, so that retailers and manufacturer customers can view the same information at the same time
Premier Healthcare Alliance has implemented PureData System for Analytics to enable advanced analytical capabilities to more than 2,700 U.S. hospitals and 90,000 healthcare sites; and has seen four major benefits: ease-of-use, fast query response time, quicker load times and in-database analytical
With a customer base of 200 million mobile customers, T-Mobile saw its data growth rate multiply by 3 in just a year. Needing an integrated and agile approach to manage their Big Data, T-Mobile adopted the IBM PureData system to achieve unprecedented increases in analytic speed and accuracy.
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
Listen to Jesse Harriott, Chief Analytic Officer, Constant Contact, share how IBM InfoSphere BigInsights improved analysis performance by over 40 times, reduced wait time from hours to seconds, and increased client campaign effectiveness by almost 25%.
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product,
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
This is the first in a series of blogs that will explore the role of big data in government.
Government’s huge variety of responsibilities including defense, national security, social programs, taxation, environmental stewardship and much more, both require and generate massive amounts of data. The
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear