To better handle exponential growth in patient data, the healthcare organization Fletcher Allen turned to IBM Netezza and PureData for their solution. This allowed them to put refined analytic information in the hands of more medical practitioners to improve the quality of care.
Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
Claims fraud is a serious issue for insurance companies. Estimates are 10%-20% of claims are fraudulent. That costs the companies major money, and in turn, it causes costs to rise for consumers. Kim Minor, insurance industry marketing manager at IBM, explains how leading insurance companies are
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Threat prediction and prevention solution framework from IBM can help intelligence and homeland security agencies uncover security threats and take action prior to the execution of malicious and damaging activity. Read this brochure to learn the key components of the solution and how you can
In order to offer better insight to large-scale retailers, Brightlight Consulting needed an analytics solution that could master Big Data inherent to the retail industry. IBM PureData System for Analytics gave Brightlight faster quereis than ever before, allowing them to efficiently and simply
This video addresses how Market6 has implemented an IBM PureData System for Analytics solution to house and process more than 100 TB of data. The client uses the platform to operate its information services, so that retailers and manufacturer customers can view the same information at the same time
Premier Healthcare Alliance has implemented PureData System for Analytics to enable advanced analytical capabilities to more than 2,700 U.S. hospitals and 90,000 healthcare sites; and has seen four major benefits: ease-of-use, fast query response time, quicker load times and in-database analytical
With a customer base of 200 million mobile customers, T-Mobile saw its data growth rate multiply by 3 in just a year. Needing an integrated and agile approach to manage their Big Data, T-Mobile adopted the IBM PureData system to achieve unprecedented increases in analytic speed and accuracy.