The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
The travel industry is undergoing a seismic evolution, based in large part on disruptive technologies fueled by data and analytics. Two key trends causing these paradigm changes are location services and intelligent mobility.
In a podcast recorded at IBM InterConnect 2016, Roger Strukhoff, executive director, Tau Institute for Global ICT Research, shares his expert perspective on how open source initiatives are transforming the Internet Of Things.
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
In this episode of the Open for Data podcast, join Joe McKendrick in exploring the role of cloud computing in reshaping the global business environment — and find out how open source initiatives are driving that change.
A variety of organizational roles interact with business data, and each role faces its own particular challenges in collaborating with its IT counterparts. In this installment of the InsightOut series, learn more about the responsibilities of these personas, exploring the considerations that govern
If any one industry can claim digital transformation as a most immediate imperative, then the media and entertainment industry rises above the rest. Not only do organizations need to provide streaming content, but they also need to provide content on a diverse range of platforms. And to be
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
Open source initiatives are reshaping the face of data science, bringing data professionals together to achieve previously infeasible goals. In this podcast, discover how the data science landscape is changing, transforming established business approaches to data.
Never has the impossibility of a one-size-fits-all solution been more apparent in computing than in the field of data warehousing. Instead of trying to shoehorn data into a data warehousing solution so general as to be ineffectual, look to hybrid capabilities to supply answers tailored to your data
Data and analytics–based transformation for many organizations is rapidly giving way to new possibilities and opportunities that lie on the immediate horizon of the cognitive era. Discover how organizations can create strategic advantage by investing in data leaders, embracing cognitive computing
It's no secret that there are wasted resources in the healthcare system, but it can often be hard to find areas where small changes can result in big savings. With data analytics, however, providers can find cost-saving measures that also improve the quality of patient care.