Arrow Electronics on their customers' big data and analytics needs


James Morrison is a marketing executive with Arrow Electronics, a distributor of computer products and provider of value added services. He sees an increasing demand in the marketplace for analytics through his clients that are purchasing systems and storage in greater numbers designed to handle big data. And Arrow themselves use analytics. They developed a tool called Arrow Insight to help IBM business partners find out more about where they are selling and where they could grow their business. As Mr. Morrison notes, "infrastructure matters."