Client conversations: Forum for Financial Services
This industry customer panel was recorded live on Wall Street at the IBM Forum for Financial Services in New York City on 20 September 2016. It includes comments on the business benefits of IBM Customer Insight Solutions from Pershing, Southern Farm Bureau, USAA and US Bank. IBM Customer Insight solutions are based on industry-specific models and can effectively predict, personalize and address the changing needs of your clients by using a new era of customer segmentation and cognitive computing. These solutions empower companies by dynamically segmenting clients by their behaviors, anticipating life and financial events, foreseeing client attrition, identifying product opportunities and delivering tailored news and alerts.