Dillard's Smarter Approach to Business Intelligence


With its 300 nationwide department stores, Dillard's created a huge volume of logistical and customer data. Needing a business intelligence solution to organize and process this massive data and enable better business decisions, Dillard's turned to IBM's Smart 7600 System. This analytics environment provided comprehensive data analysis and metrics to improve decision-making about logistics, pricing, and customer relationships without swelling Dillard's IT budget.