IBM Big Data in a Minute: Secret sauce for big data success
David Corrigan, director of Product Marketing for IBM Infosphere, relays that "research says that 81 percent of clients spend an average of 79 days doing research online before they talk to you."
We have so much data available today that customers utilize to determine when, what and from who they buy. The onus then is on businesses to make data work for them. Listen to Corrigan tell the story of big data as it relates to insights from analytics that engage customers in new ways.