Videos
IBM Big Data in a Minute: Transforming businesses from inside
May 20, 2014
| 1:05
Overview
Today's customer expects businesses to know their specific needs and cater to them. Personalization is no longer a nice-to-have but a must-have. By utilizing big data, companies can gain a deeper understanding of customers and transform the customer experience. Shane Sweeney, head of engineering of PaddyPower shares his insight.