Master Inventor Describes Enhanced 360 View of the Customer


Mandy Chessell, IBM distinguished engineer and master inventor, describes the big data use case "enhanced 360-degree view of the customer" and how it can be used to help companies understand:

  • Who their customers and prospects are
  • What the customers are interested in buying
  • How customers want to interact with the company
  • Why customers make the choices they do make - this is a critical differentiator for big data and analytics

To learn more about the 5 game-changing use cases for big data, visit

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