USC Annenberg Innovation Lab uses IBM big data for real-time social sentiment analysis


USC Annenberg Innovation Lab is using an IBM big data solution to conduct sophisticated social media analytics and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. The project has been applied to political debates, sporting events, movies and television shows. The work between the USC Annenberg Innovation Lab and IBM is part of an ongoing collaboration to explore how technology can be used by organizations from news outlets and journalists, to movie studios and retailers, in order to better understand, respond, and predict public sentiment.