Verizon: Innovating business models with analytics
Dr. Ashok N. Srivastava, Ph.D., Chief Data Scientist at Verizon, answers the question of how Verizon is innovating it's business model with analytics. "So, one of the areas that we’re working on at Verizon is building new advertising applications based on the data that we have in concurrence with all of the privacy policies that the company has so it’s very exciting and I think that one of the main values of this kind of an approach is that it is very holistic. We have a good understanding of a lot of elements that are important for advertising."
0:10 data science and officiating over data's inherently interdisciplinary problem 0:19 because you have to understand the business needs you have to understand 0:23 the data you have to understand the underlying computing infrastructure you 0:27 have to understand the technology also so even at that level its 0:32 interdisciplinary but then when you want to work on something like I T devices or 0:38 something like that 0:39 interdisciplinary takes on a whole new meaning because you have to know not 0:43 only do everything that I mention but then also understand the underlying 0:47 dynamics whatever it is a true measuring devices 0:53 one of the areas that we're working on that Verizon is building new advertising 1:02 applications based on the data that we have in concurrence with all the privacy 1:07 policies that the company has so it's very exciting and I think that one of 1:13 the main values of this kind of approach is that it's very holistic we have a 1:19 good understanding of a lot of elements that are important transportation