White Papers & Reports

Miami-Dade Police Department: New patterns offer breakthroughs for cold cases

What the Miami-Dade Police Department is doing with advanced analytics to close the toughest robbery cases is one facet of a broader Smarter Cities strategy followed by Florida’s largest county.

The Forrester Wave: Big Data Hadoop Solutions, Q1 2014

According to the report, IBM brings "advanced analytics tools, a global presence and implementation services" that make BigInsights a "complete big data solution that will be attractive to many customers." Read the report to see why IBM InfoSphere BigInsights was named a leader and how it stands in...

Security First Insurance deepens connection with policyholders

Using IBM Smarter Commerce technology to help ensure timely response to policyholders. “When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” —Werner Kruck, chief...

Ethics for big data and analytics

Big data and analytics technology can reap huge benefits to both individuals and organizations—bringing personalized service, detection of fraud and abuse, efficient use of resources and prevention of failure or accident. So why are there questions being raised about the ethics of analytics, and...

Big data ups the customer analytics game

This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.

Whitepaper: Better business outcomes with IBM Big Data & Analytics

Five years ago, IBM observed that the planet was becoming increasingly instrumented, interconnected and intelligent. In response to these changes, IBM developed the IBM® Smarter Planet® initiative. The goal of this new venture was simple—to help everybody benefit from building a smarter planet....

Analytics: A blueprint for value - Converting big data and analytics insights into results

In today's competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. In this exciting new piece of...

Customer Analytics: The Role of Integrated Systems

This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to...

Big Data and Analytics for a Holistic Customer Journey

The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while...