White Papers & Reports

Choosing a big data technology stack for digital marketing

As consumers spread their attention across a wide variety of channels and devices, key sources of digital data such as websites, online ads and mobile apps, spin off massive amounts of data. This is the gold that all marketers seek to mine, refine and use to drive up the bottom line. IBM teamed...

Big Data, Bigger Outcomes - Journal of AHIMA

For the past few years, healthcare transformation discussions have centered around EMR adoption, data exchange and interoperability. As we conquer EMR adoption and begin to see the fruits of data exchange (albeit slowly), the conversation swings to analytics to inform and transform clinical and...

Real-Time Analysis for Intensive Care

It is no secret that healthcare worldwide is in crisis - high costs, poor or inconsistent quality, and inaccessibility are potentially catastrophic. For example, Healthcare in Ontario is expected to account for 50% of government spending by 2011. And in China, 39% of the rural population and 36% of...

Understanding Big Data: e-book

Big data is going to change the way you do things in the future, how you gain insight, and make decisions (the change isn’t going to be a replacement, rather a synergy and extension). This book will help you get  up to speed quickly on this technology and to show you the unique things IBM is doing...

Beyond Smart Meters

Utility companies are facing a step change in the industry from many factors at once: social and political pressures on generation, increasing data volumes from smart grid and advanced meter infrastructure (AMI) technologies and sweeping regulatory changes amongst. Evolving technology in the...